New ERP App for Retailers launched by Microsoft

Microsoft, on Monday, had announced a launch of Microsoft Dynamics AX CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) application geared specially for mid-sized retailer and retail chains.

Dynamics AX for Retail features numerous modules that allow retailers to integrate point-of-sale, store management, supply chain, and finance into a single platform. This indeed gives retailers much needed integration of retail stores, which enables business to focus on its vision of enhancing customer experiences.

“The greatest challenge in retail is the changing nature of consumer behavior. People are becoming less brand-focused and more cost-conscious,” said Crispin Read, general manager of Dynamics ERP. “Retailers will need to provide a completely connected experience to consumers.”

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This new ERP Application will offers direct integration with other Microsoft products, including SharePoint Server, SQL Server, and Windows 7. This eliminates the need for back-end customizations, eliminates duplication of data and effort, and reduces training times.

Moreover this new application will provide support for Microsoft’s Payment processing services as well as upcoming Commerce Solutions, which ties ERP applications to multiple e-commerce systems.